What is a Lead Capture Page?

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What is a Lead Capture Page?

Solution A Lead Capture Page (LCP) is a page of a website that governs access to the rest of the website.

Lead Capture Pages typically contain a small amount of content along with an opt-in web form. In order to gain access to the rest of the website, a visitor must enter their email address into the web form. They are then provided access to the rest of the site, or instructions for accessing the rest of the site.

You then have those people in your list and are able to follow up with them on an ongoing basis.

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Article details

Article ID:	13
Category:	General
Date added:	10-Jun-2009 7:00pm
Views:	47
Rating (Votes):	(16)

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